Product Training

No
Program Name
1
The Director Certificate Program( From Strategic Vision to Effective Implementation)
2
The GM Certificate Program ( Managing organization with efficiency)
3
Advanced Selling Skill for Sales Executive
4
Basic Selling Skill Program
5
Effective Problems Solving Program
6
Time Management Program
7
Advanced Marketing Strategy Program
8
Management in Aftersales Business
9
Sales Strategy Management in New Car Sales Business. (SSMB)
10
Dealer Financials: From financial Strategy Planning to Dealer’s profit.
11
Professional Service Advisor Program
12
Consultative Selling Program
No
Program Name
13
Customer Orientation and Boosting Satisfaction Program
14
Voice of Customers Program.
15
Product Excellent Certificate Program
16
Up selling Program in Aftersales Business Program.
17
Leadership and People Management Program
18
Recruiting Program
20
Strategic and Sustainability for Organization Program.
21
Competencies and Retail HR Focus Training Program
22
Coaching and Counselling Program

The Director Certificate Program. ( From Strategic Vision to Effective Implementation)

Program Name:

The Director Certificate Program . ( From Strategic Vision to Effective Implementation)

Target Group

 Dealer Principal. Business Owner , Director , GM and  Senior Manager.

Objectives

To understand strategic management and planning dimension. Discussing, how to create competitive advantage profitability in the long term and to the survival of your dealership. Develop your mission, vision, strategic, objectives goals and KPIs with effectiveness. To be able to build a strategic plan base on the right situation.
To be able to execute your strategy and manage its performance

Contents:
Duration 3 days.
Face to Face Training
Run Program By.
Dr. Sookchok Th

  • Mission and Visionary of Car Dealer Company.
  • Strategic Analysis,
  • Strategic level.
  • Identifying car dealer strategic position.
  • Strategic Choices and Strategic Alternative.
  • Identify the right strategy for organization.
  • Strategy Map and Dealer Business Development Plan.
  • Strategic Objective and Strategic goals
  • Dealer Business Plan.(DBP).
  • Effective Action plan(Dealer Operation Plan)

The GM Certificate Program (Managing Organization with Effectiveness )

Program Name:

The GM Certificate Program (Managing Organization with Effectiveness )

Target Group

Sales Director , Marketing Director, General Manager and Senior Manager.

Objectives

The certification training program for General Managers is designed to ensure that General Managers are well-prepare in a very short time to perform the crucial task of “managing a retail business focused on the needs of an auto dealer.

The participants acquire essential knowledge, skills and personal attributes in the following areas: Knowledge and skills are specific to the automotive dealer business group. KPIs, Process, Business management in sales and aftersales business for growth.

To be able to execute your strategy and manage its performance

Contents:
Duration 5 days
Face to Face Training
Run Program By.
Dr. Sookchok Th

  • General Management in Dealer.
  • Business Management in New Car Sales Business
  • Business Management in Aftersales Business
  • PKIs in Sales and Aftersales Management]
  • Operation Process Management in Car Dealer.

Sales Strategy Management in New Car Sales Business .(SSMB)

Program Name:

Sales Strategy Management in New Car Sales Business ( SSMB)

Target Group

All Sales Managers and Sales Directors

Objectives

You will learn a systematic procedure for monitoring the Sales department.

You will learn how to use key sales performance indicators.

You will know what the individual KPI tell you,

how they are calculated and what they are affected by.

You will be familiar with the planning phase of the management cycle.

You know the meaning of the most important KPI figures and the factors they are influenced by.

You will learn how to break down your sales targets among the individual sales people and how to use figures to control your sales staff.

You will be familiar with the monitoring tasks in the management cycle and know how and how often to monitor performance appropriately in the Sales department and what measures you can introduce

Contents:

Duration  3  days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Sales Strategy Management cycle.
  • KPIs Management.
  • Factors that affect key performance indicators.
  • Sales Planning tasks.
  • Steering of sales staff and Tactics.
  • Monitoring

Basic Selling Skill Training Program.

Program Name:

Basic Selling Skill Training Program

Target Group

All Sales Advisors or Sales Representatives

Objectives

know an effective strategy for successful sales discussions

know how to implement this strategy in an ideal manner

know how to positively start a sales discussion

can understand the lead’s needs with a few targeted questions.

can handle objections well.

know the ideal way to design a test drive

discover the advantages of financial services for their work.

negotiate using an efficient strategy.

know how to approach the various phases of price negotiation in an ideal manner.

can increase and reinforce the satisfaction of the customer with their new car in a targeted manner.

Contents:

Duration 2 days

Face to Face Training

Run Program By.

Dr.Sookchok Th

  • Sales Strategy,
  • Starting The sales Discussion.
  • Need Analysis
  • Product Presentation.
  • Test Drive
  • Price negotiation.
  • Professional Vehicle Delivery

Advanced Training for Sales Executives Program.

Program Name:

Advanced Training for Sales Executives Program

Target Group

Sales Representative or Sales Executives

Objectives

The aim of this module is to actively implement prospecting activities in everyday sales work. Depending on implementation practices, at least 2-3 new contacts should be made per week in the short term by field staff on site with the potential customers concerned.

Participants recognize the necessity of generating new contacts. They deal with personal inhibitions, discuss opportunities for acquiring addresses and receive concrete support as to how to carry out prospecting talks.  Consistent follow-up and address and information management are regarded as integral components of the new customer prospecting process. 

Contents:

Duration 3 days.

Face to Face Training

Run Program By.

Dr.Sookchok Th

  • Conquest .
  • Customer Analysis
  • Test Drive .
  • Negotiation
  • Close of Sale.

Time Management Program.

Program Name:

Time Management Program

Target Group

All Managers and Head of Department.

Objectives

The participants will :

Will recognise the significance of successful time management.

Will be aware of typical mistakes in managing time

Will become aware of the typical mistakes he makes in time management ,

Will be motivated to apply these methods in future

Will be able to use a method of priority analysis to perform his tasks more effectively ,

Will recognise the relationship between time management and objectives , will be able to describe the criteria for the definition of objectives,

Will have the intention to expand his strengths and work on his weaknesses,

Will know the core content of the Pareto principle

Contents:

Duration 2 days

Face to Face Training

Run Program by;

Dr.Sookchok Th

  • Shortage of Time and Self assessment.
  • Your personal attitude toward time
  • Chronic procrastination/ Eisenhower principle.
  • Relationship between time management and objectives .
  • Objectives and setting objectives/ Objectives / Means analysis .
  • Pareto principle / Technique for setting clear objectives .
  • Management cycle / Priority checklist/ A contract with myself .
  • Plan of action

Effective Problem Solving Program.

Program Name:

Effective Problem Solving Program.

Target Group

All Managers and faced Customers staff

Objectives

Know the benefit of problem solving method.

Understand the importance of problems solving for their daily business.

The participants are aware that the adequate solution of customer problem contributes greatly to customer satisfaction and royalty.

Contents:

Duration 1 days

Face to Face Training

Run Program By:

Dr. Sookchok Th

  • Problem Solving
  • Why is problem solving important to me and my dealership?
  • What is problem solving?
  • Problem solving approach
  • Action planning and close

Advanced Marketing Strategy for Car Dealer

Program Name:

Advanced Marketing Strategy for Car Dealer

Target Group

General Managers, Sales Managers and Marketing Managers.

Objectives

Definition of marketing and its importance for the dealership. What differentiates us from competitors? What are the customers interested in? Are we using all possible options to reach customers?

Model procedure for successful dealership marketing. Marketing planning at the dealership level. Success analysis and exchange of best practice. Possible improvements. Producing an individual marketing plan for your dealership

Most important steps in operational marketing for acquisition and loyalty.

Contents:

Duration 4 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Marketing in The Dealership.
  • The Dealership as a Brand.
  • Marketing Plan
  • Best Practice and Sucess Factors.
  • Implementing Marketing Measure and Digital Marketing.
  • Monitoring The Marketing.
  • Coorperation in The Dealer

Business Management in Aftersales Business Program.

Program Name:

Business Management in Aftersales Business.

Target Group

All aftersales Managers

Objectives

The participants learn to  calculate profit potential in service based on KPIs.

Through focused analysis and defined measures and actions this will enable the service department to become an even more reliable profit center

Contents:

Duration 3 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Introduction to Business Management
  • Principle of Time Recording
  • KPIs in Aftersales Business and Management
  • Key Success in Aftersales and How to manage it.
  • Turn over Capacity in Aftersales Service
  • Price sales Calculation.
  • Cost Control
  • Remuneration system in Aftersales

Dealer Financials: From Financial Strategy Planning to Dealer’s Profit

Program Name:

Dealer Financials: From Financial Strategy Planning to Dealer’s Profit.

Target Group

General Managers and Finance Managers

Objectives

Session 1: Learning the fundamentals of financial management in the context of CAR  Dealerships.

Session 2: Learning how to steer the specific performance drivers for optimizing the  RoS of a Car Dealership.

Contents:

Duration 4 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Session 1 Learning the fundamentals: –
  • Difference between financial & management accounting
  • Planning and budgeting
  • Management through dealer dealership-specific KPIs
  • Breakdown of KPIs (from 1st to the 4th leadership level)
  • Managing Change
  • Implementing performance improvements
  • Managing of Price System
  •  
  • Session 2: Learning how to steer:
  • Analyzing own or real-world Business Cases on profit drivers
  • Peer-to-peer case consulting
  • Dealership action planning
  • … – … could lead to individual mentoring

Professional Service Advisor Program.

Program Name:

Professional Service Advisor Program

Target Group

Service Advisors  for car dealer.

Objectives

The main focus of this training is to increase the selling skills of the participants as well as to increase the turnover of labor sales units  and parts and accessories.

Contents:

Duration 6 days

Face to Face Training

Run Program by;

Dr.Sookchok Th

  • Module1:

    • Job Description of the Professional Service Advisor
    • What dose Selling Mean
    • Successful Selling to the Service Customer
    • Selling in the Service Department.
    • Vehicle Fault and Reading the Cars.
    • Questioning Technic and Team Work.
    • Objection / Excuse

    Module 2:

    • Self Motivation
    • Service Receipt at the Car
    • Vehicle Return
    • Telephone Customer Contact
    • Dealing with Price Inquiries
    • Aftersales Support
    • Customer Perspectives
    • Implementation Agreement.

Consultative Selling Program.

Program Name:

Consultative Selling Program.

Target Group

Sales Representative or Sales Executives

Objectives

The participants will understand the different between traditional and consultative selling methods. They will learn the key elements of consultative selling and how to apply them in customer interactions. They will understand how consultative selling builds more customer trust and loyalty by making the Aftersales process a win-win situation for both parties. The participants will realize the importance of knowing why customers buy and how to apply this information to the customer handling process and will learn how to apply the ‘Feature / Advantage / Benefit / Visuals’ presentation process when introducing additional service and parts offerings to customers.

Contents:

Duration 2 days.

Face to Face training

Run Program By:

Dr. Sookchok Th

  • Ice Breaker’ Relationship Challenged and Disadvantage Exercise.
  • What can you sells?
  • WIN WIN Self evaluation
  • Why Customer buy “ Discussion”
  • Effective Question .
  • Feature/ Advantage/ Benefit/ Visual Presentation Exercise.
  • Debrief and Dismiss

Customer Orientation and Boosting Customer Satisfaction Program.

Program Name:

Customer Orientation and Boosting Customer Satisfaction Program.

Target Group

Aftersales Managers, Service Advisor, Service Assistance  and All customer facing staffs

Objectives

Know the meaning and importance of Customer Orientation.

Know essential factors of success in achieving the highest possible level of customer satisfaction.

Be familiar with the different customer expectations.

Can identify the different demands of their customers and can use suitably measures.

-Know concrete measures for fulfilling customer expectations within the Aftersales Processes and for taking customer oriented action.

Know their role and their responsibilities as an Aftersales Manager in actively promoting customer orientation in Aftersales and at the dealership.

Contents:

Duration 3 days

Face to Face Training

Run Program by;

Dr.Sookchok Th

  • What is Customer Orientation?
  • Customer Satisfaction, a Key to Loyal Customers. From theory to practice:
  • Delight your customer .
  • Customer Oriented
  • Action at the Moments of Truth.
  • Promoting Customer Orientation in Aftersales and sales at the Dealership.
  • Action Plan.

Voice of Customer Program.

Program Name:

Voice of Customer Program

Target Group

All faced Customers staff and Management team.

Objectives

To offer an insight into the Voice of the Customer (VoC) approach and its core operation.

To make clear the impact a sales advisor has on the outcome of the VoC, rating and verbatim.

To develop specific and positive actions to support the goal of nurturing promoters.

  • What is Voice of the Customer and the Net Promoter Score?
  • Goals of Voice of the Customer?
  • My role within the VoC approach.

Contents:

Duration  1 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

Opening.

  • NPS and the importance of the score.
  • Goals of the approach.
  • Dealer responsibilities.
  • Importer or NSC responsibilities.
  • My defined responsibilities as a Quality Officer

Product Excellent Program.

Program Name:

Product Excellent Program

Target Group

All Product Excellent Officers. 

Objectives

Will learn more about their importance an position in a Dealership.

Will get an impression about their daily business.

Will know about the who is who in a Dealership. know what selling does mean for car dealership .

Which expectations to fulfil . Understanding the different areas of selling.

Who is involved

What happens why and when

know what selling is. know the key terms in sales. know the importance of a positive attitude.

Will know about their role comparing to a sales advisor. Will define the importance of a good team work regarding the sales process.

Will define the importance of a well done handover to sales executive.

Will learn about the right moment of handover to sales.

Contents:

Duration 5 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Product Excellent Role
  • Customer and Sales Process
  • Need Analyse
  • Product Presentation
  • Test Drive and Handover.
  • Automotive Technology

Up Selling in Aftersales Program

Program Name:

Up Selling in Aftersales Program

Target Group

Service Advisors or All service faced customer staffs

Objectives

The participants will create their own ‘Preparation Process’ to be used when preparing for the arrival of an expected service or parts customer.

The participants will understand how addressing the customer’s initial concerns first helps build trust and sets the stage for additional service, parts or accessories recommendations later on in the process.

The participants will understand the importance of having a solid understanding of a customer’s personality type and vehicle usage tendencies before attempting an Aftersales product or service recommendation

Contents:

Duration 4 days

Face to Face Training

Run Program by;

Dr.Sookchok Th

  • Getting a Great start.
  • Uncovering Customers Needs
  • Making a FABulous Recommendation & Presentation.
  • Effectively Answering Customers Objections and Excuses.
  • Asking for the Order.

Leadership and Personnel Management Program.

Program Name:

Leadership and Personnel Management Program.

Target Group

All  Sales and Aftersales Managers

Objectives

You will be familiar with different leadership styles and  will identify your own leadership style.

You will be familiar with the core tasks, influence factors and tools connected to steering of a sales and Aftersales team.

You will be familiar with the principles of results oriented personnel management and know about the significance of consistency and monitoring in leadership.

You will be able to identify your own leadership style.

You will know tools that enable you to manage and lead your sales staff effectively.

You will develop a detailed matrix of motives and be able to improve your sales and aftersales staff’s performance.

Contents:

Duration 3 days

Face to Face Training

Run Program by;

Dr.Sookchok Th

  • Leadership styles,
  • Leadership Task and Tools,
  • Requirements and tasks of a manager,
  • The three areas of management quality,
  • Business strategy and management model,
  • Individual motives and motivation.
  • Guidelines for target agreement dialogue and target monitoring.
  • Empowerment, Delegation and Conflict management

Recruiting Program

Program Name:

Recruiting Program

Target Group

Sales Manager or General Manager.

Objectives

Making the right choices when filling positions.

Avoiding the cost of a wrong decision.

Skills profiles as a decision-making basis.

Targeted salesperson recruitment.

Defining and applying objective selection criteria.

Preparing for and conducting

interviews effectively. Selecting the right candidate.

Rapid integration
of new salespeople and initiation of productive activities.

Motivating and keeping good salespeople.

Contents:

Duration 2 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Need analysis and Staff Planning
  • Turn Over Cost
  • Skill Profile For Salespeople.
  • Salesperson Search and Channel
  • Employee Selection
  • Structure Interview with applicants
  • Integration of Salespeople
  • Keeping a good salespeople.

Strategies and Sustainability for Car Dealership Program.

Program Name:

Strategies and Sustainability for Car Dealership Program.

Target Group

All Managers

Objectives

will understand what is meant by sustainability.

will understand  how to analyse  dealerships’ events based on the sustainability point of view.

will be familiar with the sustainability  objectives and sustainability strategy  of the car dealers.

will know what  sustainability measures could potentially be taken in the dealership.

will know how sustainability measures can be implemented  so that they can be experienced by customers in the dealership.

will know how to promote and support the topic of sustainability in their areas of responsibility, and will have an action plan  for this.

will know how sustainability measures can be implemented  so that they can be experienced by customers in the dealership.

Contents:

Duration  1.5 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Sustainability Definition.
  • Sustainability Objectives and Strategy of the car dealership.
  • Sustainability activities in the Dealership.
  • Actively informing customers in Sales and Aftersales about sustainability activities
  • Action plan.

Retail HR Training

Program Name:

Retail HR Training

Target Group

General Manager, Sales Manager Aftersales Manager, and Marketing Manager

Objectives

Understands the fundamental role of good personnel management and is capable of explaining it based on his personal managerial role at the Dealership. Knows the Scope of Retail HR as a whole. Understands the fundamental meaning, effects and the advantages of Retail HR Employer Branding , Recruiting, Employee Ramp Up, Annual Appraisal Process as well as Development Center, Foundation and Focus Training  and can describe the correlations between the programmes

Contents:

Duration  1.5 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

  • Employer Branding

    Recruiting

    Competency Model

    Employee Ramp Up

    Annual Appraisal Process 

    Development Center

    Foundation & Focus Training

Coaching and Counselling Program

Program Name:

Coaching and Counselling

Target Group

General Manager, Sales Manager Aftersales Manager, and Marketing Manager

Objectives

The participants will understand what coaching and counselling employees entails. They will learn how to establish trust and rapport with employees and how it benefits both employees and managers.

They will recognize the importance of providing clear directions and expectations to employees and understand the power of praise when dealing with employees and learn how and when to give it.

The participants will learn that not all employees are motivated by the same things and that the most powerful motivators are internal and understand how to effectively use and give constructive feedback rather than direct criticism.

Contents:

Duration  2 days.

Face to Face Training

Run Program by:

Dr.Sookchok Th

Building Block 1:

Initial welcome exercise, objectives, agenda, ice breaker, debrief.

Building Block 2:

Trust and rapport concepts, role play and debrief

Building Block 3:

Clarity exercise and debrief

Building Block 4:

Praise concepts, exercise and debrief

Building Block 5:

Motivation concepts, exercise and poker game

Building Block 6:

Counselling and constructive feedback exercise and debrief

Building Block 7: Conclusion